YouTube creators could now face fines for breaking federal law.
Following a landmark ruling by the US Federal Trade Commission (TFC), YouTube creators may now be held liable for COPPA violations.
What is COPPA?
The Children’s Online Privacy Protection Act (COPPA) is intended to impose certain requirements on those who operate websites or online services targeted at those under the age of 13.
In a major case earlier this year, Google settled for $170m to end investigations by the FTC and the New York Attorney General into YouTube’s alleged collection of children’s data without the consent of a parent or legal guardian. This figure is the record settlement ever reached with the FTC.
Fines for Breaking Rules
Failure to comply with COPPA will now lead to fines and other potential consequences, including the suspension of YouTube channels.
The Director of the FTC’s Bureau of Consumer Protection, Andrew Smith, said:
“We would have strong penalties in future cases against content creators and channel owners, as well — particularly when we would have a situation where the channel owner was specifically asked ‘are you child-directed?’ and the channel owner said ‘No.’”
Channel owners who fail to specify if their content is targeted at children now face heavy penalties. If you operate a YouTube channel, it is therefore vital to ensure you use Google’s new settings to conform to COPPA.
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