Stricter Regulations Mean YouTube Creators Could Face Fines - Piranha Digital

Start Your Project with Piranha Today: Call 01772 888331

Stricter Regulations Mean YouTube Creators Could Face Fines

By piranha

3rd December 2019

YouTube creators could now face fines for breaking federal law.

Following a landmark ruling by the US Federal Trade Commission (TFC), YouTube creators may now be held liable for COPPA violations.

What is COPPA?

The Children’s Online Privacy Protection Act (COPPA) is intended to impose certain requirements on those who operate websites or online services targeted at those under the age of 13.

In a major case earlier this year, Google settled for $170m to end investigations by the FTC and the New York Attorney General into YouTube’s alleged collection of children’s data without the consent of a parent or legal guardian. This figure is the record settlement ever reached with the FTC.

In the wake of this settlement, YouTube is now prohibited from collecting the personal information of video viewers. Google has also imposed new settings creators must complete in order to comply with its terms of use policy. This includes specifying whether or not your content is targeted at under-13s.

Fines for Breaking Rules

Failure to comply with COPPA will now lead to fines and other potential consequences, including the suspension of YouTube channels.

The Director of the FTC’s Bureau of Consumer Protection, Andrew Smith, said:

“We would have strong penalties in future cases against content creators and channel owners, as well — particularly when we would have a situation where the channel owner was specifically asked ‘are you child-directed?’ and the channel owner said ‘No.’”

Channel owners who fail to specify if their content is targeted at children now face heavy penalties. If you operate a YouTube channel, it is therefore vital to ensure you use Google’s new settings to conform to COPPA.

Piranha Video Services

Don’t get caught out with a fine or account suspension. Piranha offers a professional management service for YouTube, Vevo, Vimeo and more. Our experts can ensure your channels are set up correctly, complying with all video sharing regulations and terms of use.

As well as management, Piranha offers video creation services. From script writing and filming to editing and uploading, we can create engaging content your customers will love. We can also optimise your online profile and video content to attract more customers and interactions than ever before. Our experienced team can create video content perfect for YouTube, social media, presentations or for use on your website.

To discuss our video services and how we can help your business, why not get in touch? Contact our team on 01772 888331 or send your query to becreative@piranha-solutions.com and we will be in touch.

  • share

Have You
Read these?