Which? Names UK's Worst Online Retailers | Piranha Blog

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Which? Names Worst Online Retailers

By piranha

14th November 2018

Consumer group Which? has named the worst online retailers in the UK.

Some of the country’s largest retailers were found to be delivering poor online shopping experiences to their customers.

After an extensive 6-month survey, involving over 10,000 members, the worst big-brand performers were found to include:

  • Homebase.co.uk (55%)
  • DorothyPerkins.com (61%)
  • SportsDirect.com (61%)
  • WHSmith.co.uk (63%)
  • Made.com (67%)

The percentage scores refer to the relative satisfaction of surveyed Which? members during their last 6 months of online shopping. By comparison, skincare specialist LizEarle.com tops the scoreboard with an impressive 94%.

The full list of retailer performances has now been published by Which?

A Good Shopping Experience

The modern online shopper prioritises speed, convenience and security.

The highest-scoring websites in this survey generally offered websites which were easy-to-navigate with secure checkouts and a variety of delivery options to best suit customers.

Big brands with poor customer satisfaction scores are often blamed for poor website navigation and poor value, as well as low product quality.

Harry Rose, Which? editor, said that online consumers value “a personal service, quality items and [the availability to] deliver quickly and conveniently.”

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Some of our most successful online retail websites include Pan World Brands, Sous Vide Tools and Jangro.

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