Piranha’s approach to the brand retained attributes of the existing branding whilst completely revising the colour palate and font usage. Still instantly recognisable as Trust Inns to those familiar with the brand but much more in keeping with developing trends. The branding was quickly incorporated into a new website with a vibrant and functional design with new key messages created and integrated into an efficient, user and search engine friendly website.
Post launch focus was on performance with SEO and social media activity given priority.
Results of Initial 12 Month Campaign
Top 10 Keyword Ranking
Sales from Online Enquiries
Social Media Links to Enquiries
Both campaigns have been tremendously successful, with scheduled monthly activity and regular engaging and informative social media features increasing interaction, engagement and in-bound enquiries beyond expectation.