Case Studies
The Brief
WordPress, Web Design, Web Development, Branding & Logo Design, Literature Design, Catalogue/Brochure Design, Exhibition Design, Advertising, PR
Our Solution
Piranha created the new brand and designed all brand applications, including stationery, van livery, case study documents, brochures, leaflets and exhibition equipment.
Piranha also designed and built the customer-focused website, planned and implemented search engine optimisation and AdWords campaigns, designed, built and distributed lead generation emails and delivered a PR campaign. All the marketing tactics were supported by ongoing monthly strategic marketing meetings to continuously deliver the company’s marketing strategy.
The Brand
The brand colour palette represents the traditional dependency on fossil fuels and the emerging alternative green energy sources available. The brand mark’s shape depicts the current reliance and coexistence of both fossil fuels and renewable energies, intertwined for maximum performance. The shape is based on a Turbinella shell which is a progression of the original Kimpton brand. A shell, when empty is without function, but when full of life is a productive environment. A building, like a shell, can be either of these.
The shell also represents the ability of an organism to grow whilst increasing its strength through structural growth and can be moulded and adapted to suit its inhabitants. As the organism grows, so does the protective structure surrounding it, producing a larger and stronger replication of the original able to operate in more demanding environments.
