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Case Studies



Full-service Digital Marketing Campaign

Sector: manufactures equipment for the construction and infrastructure sector
Size: approx.  22m turnover

The Problem
Ambitious 3 year growth plan launched in 2016. The current website was not delivering growth with the incumbent agency not providing solutions.


E-commerce, Web Design, Web Development, Web Integration, Website Content, UX Design, CRO, Digital Marketing, PPC, SEO, Email Marketing, Copywriting

The Solution
Piranha delivered a full-service digital marketing support package including :-

  • Full digital audit
  • Implementation of technical SEO
  • Content development
  • Site speed optimisation
  • On-site and off-site SEO
  • PPC Management
  • E-mail marketing
  • Launch of new website

Results of initial 12 month campaign

  • 41.8%

    Organic Enquiries

  • 291.3%

    Top 10 Keyword Ranking

  • 47.3%

    Site Traffic

  • 72.3%

    Sales from Online Enquiries

  • 106.9%

    Google Ads ROI

  • 33.3%

    Social Media Links to Enquiries

All KPI’s (key performance indicators) are significantly up on benchmarked performance resulting in a huge increase in sales conversions from the rise in visibility, traffic and enquiries.

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