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Carrier are a global provider of industrial HVAC rental solutions. The Carrier Corporation is a $12.5 billion company.
As a rental company, customers demand solutions infrequently and at short notice, often as a result of a distress purchase situation. Lack of search engine visibility was hampering lead generation.
Web Development, Website Content, PPC, SEO, Social Media Marketing, Email Marketing, Copywriting
Piranha provided full-service search marketing and digital support designed to increase the clients visibility across all search engines and social platforms.
Results of Initial 12 Month Campaign
Top 10 Keyword Ranking
Google Ads ROI
Sales from Online Enquiries
Average cost of sales acquisition from google Ads reduced by over 60%. All KPI’s are significantly up on benchmarked performance resulting in a huge increase in sales conversions from the rise in visibility, traffic and enquiries.