Carrier - Portfolio - Piranha Digital

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Case Studies



Digital Marketing Campaign & Support

Carrier are a global provider of industrial HVAC rental solutions. The Carrier Corporation is a $12.5 billion company.

The Problem
As a rental company, customers demand solutions infrequently and at short notice, often as a result of a distress purchase situation. Lack of search engine visibility was hampering lead generation.


Web Development, Website Content, PPC, SEO, Social Media Marketing, Email Marketing, Copywriting

The Solution
Piranha provided full-service search marketing and digital support designed to increase the clients visibility across all search engines and social platforms.

  • Seasonal PPC Management
  • Search Engine Optimisation
  • Website Content Development
  • Content Marketing
  • Social Media Marketing
  • E-mail Marketing

Results of Initial 12 Month Campaign

  • 192.4%

    Organic Enquiries

  • 173.5%

    Top 10 Keyword Ranking

  • 148.5%

    Site Traffic

  • 337%

    Google Ads ROI

  • 93.9%

    Sales from Online Enquiries

  • 45.3%

Average cost of sales acquisition from google Ads reduced by over 60%. All KPI’s are significantly up on benchmarked performance resulting in a huge increase in sales conversions from the rise in visibility, traffic and enquiries.

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