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Website Integration Services

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    Website Integration Services from Piranha Digital

    At Piranha, as part of our full-service digital offering, we provide a range of website integration services to our clients. The integration projects we deliver generally fall into two distinct areas. Firstly, the integration of third-party modules or tools into the website and secondly, integrating the website into existing back office systems deployed by the client. In both instances, the integrations can be delivered during the build of a new website, or in most cases, can be implemented retrospectively.

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    Popular Third-Party Integrations

    The marketplace for third party tools that can be integrated into your website is forever changing with new and improved digital solutions appearing almost daily.

    There are countless website solutions out there that Piranha can integrate into your website, and each one aims to solve a unique website problem. As a marketing overview, your goal with your website should be making the purchase or sign-up journey as frictionless as possible for your users. Ideally, an integrated addition can help create a simpler process for your site visitors.  Some of the current most popular solutions currently integrated into our clients’ websites include the following:


    ResponseTap call-based marketing automation is invaluable if you have the kind of online business where people need to contact you urgently and are likely to pick up the phone. ResponseTap takes call tracking and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every event. The addition of the telephone call to your online metrics lets you see the whole journey, adding back valuable sales attribution to your digital spend.

    Google Analytics

    Google Analytics is a web analytics service supplied by Google. The service tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. Google Analytics gives you the free tools that you need to analyse data for your business in one place.


    Xero is the UK’s leading online accounting software for small businesses and Piranha Digital can help integrate this software into your website making it easy for you to manage invoicing, bank reconciliation, bookkeeping and so much more.

    Google Maps

    Google Maps is a desktop and mobile web mapping service application and technology provided by Google, offering satellite imagery, street maps, and street view perspectives, as well as functions such as a route planner for traveling by foot, car, bicycle, or public transport.


    Probably know as an e-mail marketing solution, Mailchimp has evolved and is now described as an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. In addition to integrating MailChimp into your website to automatically integrate sign-ups, Piranha can design, plan, implement and deliver campaigns for you through Mailchimp.

    Lead Forensics

    The Lead Forensics software identifies the company name, address and contact details of your website visitors that do not make an enquiry. The software also now provides details of key contacts within those businesses along with their full LinkedIn profiles. It can provide company name, telephone number, address, URL, individual key contacts within the business, industry/SIC code, company turnover and company LinkedIn profile.


    eBay allows businesses to reach out and sell more. At Piranha, our integration lets you seamlessly sell on one of the world’s most popular marketplaces from your existing website.


    One of the best-known online payment methods, and easy to integrate into any on-line store, PayPal is an online financial service that allows customers to pay for items using a secure internet account. Your customers can simply add their bank account, credit card or debit card details and whenever they pay using PayPal, they can choose which of their cards or accounts it pays with.

    Sage Pay

    Sage Pay is a payment processing service that is owned by Elavon and operates in the UK and Ireland. Sage Pay integrates seamlessly and securely with your website to simplify your payments. The company provides online payment processing, as well as products for face-to-face and telephone payments. Sage Pay is Europe’s leading independent payment service provider (PSP) and is one of the most trusted payment brands. Each year, Sage processes over 4 billion payments securely online, over the phone and through card machines.


    The Canddi software solution provides detailed analysis including the number of web pages visited and time spent on the website. This unique technology drills down the actual individual (not just the company) providing valuable sales information. It is described as Sales and Marketing Automation software for your entire team, helping to increase conversions and generate more leads, save time, and close more deals, plus provide reports on every aspect of your business performance.


    Shipstation is a web-based e-commerce shipping platform that will streamline and automate your fulfilment process. With branded customer pages, mobile app, and many other features, Shipstation will help your business save time and money.  Connect your courier accounts with Royal Mail, Hermes, Parcelforce, DPD, UPS, FedEx, DHL Express, or take advantage of the discounted rates on offer with Hermes, Parcelforce, and DPD which can be as high as 78% off retail rates. Manage your ‘Fulfilled by Amazon orders’, too. Create pick lists, print shipping labels, and manage returns — all in a single platform.


    Acuity Scheduling is a cloud-based appointment scheduling software solution that enables business owners to manage their appointments online. Automate your client bookings, cancellations, reminders & payments using the worlds friendliest online scheduling software.

    HubSpot WordPress

    HubSpot is an all-in-one inbound marketing software tool that can allow you to optimise your WordPress website for lead generation and conversion. Capture, organise and engage web visitors with free forms, live chat, CRM (contact management), email marketing, and analytics.


    Proof is on a mission to make the internet human. They are doing that firstly by helping companies grow through personalised social proof and dynamic website content. You can easily personalise your website for every visitor. Relevant, personalised experiences are proven to increase conversions. Proof makes it easy when integrated into your website.


    Optimole is the all-in-one solution to all your image optimisation requirements. With full automation and a range of evolutionary features, Optimole makes it easy to optimise your images, reducing the amount of memory required. Optimole optimises your images in real-time with a cloud-based system to speed up your website and deliver high-quality images perfectly sized for every device. With a one-click set up and minimal footprint, you can start improving your site in minutes.


    Hotjar is a behaviour analytics and user feedback service that helps you understand the behaviour of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. Clear visual representation enables you to quickly see the interaction on your website. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It is an industry-leading and easy-to-use service that combines analysis and feedback tools to help you understand what is happening on your site, what your users care about, and what they have to say.

    Yoast SEO

    Used by Digital Professionals at every level, Yoast SEO is one of the most popular WordPress software solutions plugins around. Whether you are running a personal blog or are an SEO professional within a large organisation, Yoast is a powerful tool that can help you make your site as search engine friendly as possible. Let Piranha Digital integrate Yoast SEO for you and show you how to get the most out of your SEO investment. is an all-in-one conversational commerce platform that enables brands to take orders, support customers and automate marketing on popular social messaging channels. Jumper utilises a blend of automated chatbots and live agents to ensure every conversation counts, across every stage of your customers’ website journey.


    Intercom is an integrated solution that produces a messaging platform which allows businesses like yours to communicate with prospective and existing customers within their app, on their website, through social media, or via email.  Accelerate your online growth with the only Messenger designed for more than just chat. Targeted messaging, website live chat, lead qualification and customisable chatbots.


    Eventbrite is a cloud-based event management and ticketing platform that enables users to manage events and sell online tickets for events like charity programs, music festivals, and conferences, amongst others. If you are in the events industry, then Eventbrite is a must and we, at Piranha Digital, can provide a swift integration into your website and provide training on how to get the most out of Eventbrite.

    The Benefits of Complete Website & Software Integration Include:

    • Overall improvement in customer service.
    • The reduction in response time.
    • Enhanced capacity through increased automation allows you to deal with larger volumes of business.
    • Reduced costs in the medium and long term through increased efficiencies and lower staffing costs.
    • Improved accuracy: With the web store and back office accessing the same data the chances of errors are greatly reduced.

    Many back office systems can also carry shipping information and can produce reports that are invaluable for monitoring business performance and predicting future trends.

    At Piranha Digital, we have delivered a wide range of website integrations including:

    • SAGE integrations where modifications have been made to Sage to fulfil bespoke customer functionality. Successfully completed integrations include SAGE 50, SAGE 100 and SAGE200 solutions.
    • OGL integrations for websites built as multi-store in Magento 1 and Magento 2 for a leading nationwide trade janitorial company with over 40 separate businesses.
    • Genesis software integration in the fashion industry, dealing with both e-commerce and payment on account solutions for the retail trade.
    • Bespoke integrations for an international food wholesale company.
    • Numerous integrations for smaller online retailers linking stock inventory, delivery details and marketing information.

    Back Office System Integrations Services from Piranha Digital

    At Piranha Digital, we have extensive experience of integrating new or existing websites into the back-office systems of our clients’ businesses.

    In practical terms, integration means connecting your online e-commerce system with your back-office accounts and database systems. This means that whenever a customer places an order online, your web store and back office deal with the sale as one. This is critical when dealing with fast moving sales items where you might have more than one sales outlet. If your website is taking orders while your sales team are placing orders on your internal system, then stock levels and customer information needs to be synchronised. The online system accepts the order and then relays all this information back to the customer, while the back office records the transaction, adjusts inventory levels, generates an invoice and fulfils the order.

    Why Choose Piranha as Your Website Integration Partner

    At Piranha Digital, we understand that for many businesses, a website is a business tool and not just a promotional necessity. We know that the customer experience, efficiency, and accuracy are paramount in building a successful business with digital ordering capabilities.

    We have a dedicated website integration and backend development team who work closely with the account managers, website developers and you, the client, on ensuring the website integration delivers what it needs to.

    Meet Our Team

    • Piranha first started designing websites in 2001 and since then we have designed developed and integrated hundreds of websites ranging from start-up business sites to multi-site, integrated e-commerce websites with budgets ranging from £450 to £75,000.
    • We have an experienced in-house website integration team able to plan and deliver the project for you.
    • We specialise in both B2B and consumer website design, build and integrations.
    • All website design projects are supported by a strong management structure, a highly knowledgeable development team and our in-house SEO experts.
    • A strong portfolio of successful website integration projects and case studies across many industry sectors showcases our capabilities.
    • We provide a one-stop solution from initial creative concept to the delivery of the integrated website, search engine and digital marketing and full technical support.

    Start Your Website Integration Project with Piranha Today

    Starting your website integration project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our development or management team will have a chat with you about your requirements. We may be able to provide a quick quote based on the outcome of the conversation, but we would prefer to arrange a meeting to learn more about your company and what your website integration requirements are.

    Now is the time to start your website design project with Piranha Digital. Call us today on 01772 888331 for a free consultation and start increasing your return on investment.

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