Why is Responsive Design So Important?
Ensuring that your site loads quickly and is usable on small screen devices is important across all sites. If users experience longer load times, or if the websites navigation is unusable, it can make potential visitors go elsewhere. In addition to high bounce rates and low usability, non-responsive sites can affect your AdWords quality and performance scores when using pay per click advertising, which can result in incurring a higher average cost per click or prevent your adverts from being shown at all.
Why lose out on a potential 60% of users when you can get a website which is easy to use, intuitive and future proof? Responsiveness can ensure that your website can be viewed across a wide range of devices, from iPhones and android phones through various tablet sizes without sacrificing user experience.