Animation with Purpose
Web animation should be smooth, meaningful, and support the customer’s journey through a website, a sales process, or a demonstration. At Piranha we make sure we understand the process and reason for the animation and are aware of how the animation fits into the user experience. We aim to predict likely user flows, and then support it in a meaningful way.
As technology has advanced, and with hosting solutions and hardware more capable of handling the larger data demands, animations have become more cost effective to produce and their usage has become more normalised on websites.
At Piranha Digital, we are great fans of creative, well produced, and beautiful animations and we strongly believe that well created animations can contribute enormously to the impact, appeal and user-friendliness of websites, digital adverts, and mobile applications. When deployed properly, effective animations can build a strong connection between users and the messages that are being communicated.
There are many different types and styles of animation we can create for you. 3D animations provide great opportunities for us to create realistic and complex visuals that attract attention especially when detailing a technical product. interactive 3D animations can serve as decorative elements of a website as well as an opportunity to showcase conceptual ideas of physical products.