Ways to Successfully Boost your Facebook Posts | Piranha Solutions

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How to Successfully Boost Your Facebook Posts

By piranha

14th July 2017

Are you thinking about advertising on Facebook but aren’t quite sure where to start? Boosted posts are a popular method of advertising with businesses around the world. There are lots of benefits to boosting your posts, from getting your content in front of more people to increasing engagement with your page.

Firstly, what are boosted posts?

Facebook has 1.94 billion active users each month, making it the perfect platform for your business. But in many cases, simply being present on the site isn’t enough. Your posts will probably get lost in the 293,000 status updates that are posted every 60 seconds. Promoted (boosted) posts are a form of paid advertising on the platform. You simply choose content that you have already posted on the site, and pay to boost it to the top of Newsfeeds so that more people to see it.

How to make it work

  • Think about who you are targeting. The first and possibly most important step of the advertising process is to define your target audience. When boosting a post, you will have the option to select the age and location of the people that see the post. You can also specify users you’d like to target, such as whoever has already liked your page or both them and their friends. The more targeted you make your audience, the more likely your post will be engaged with.
  • Boost your best posts. There’s no point boosting posts that your audience won’t be interested in, this would just waste money. If you aren’t sure which content to promote, use Facebook’s Insight tools to see which posts have the most interaction and engagements.
  • Budget, budget, budget! Before boosting any post, you should think about how much you want to spend. For your first boosted post, you may want to start off small. Once you know that they are performing well, you can always increase the budget.

Things to consider

With so many advertising options out there, an important thing to consider is if boosted posts are right for you. Whether you should choose to boost a post or run a Facebook ad campaign really depends on what you are looking to achieve. Boosted posts are more suitable if you looking to get engagement, whereas other ads and promotions are better for getting traffic to your website and leads.

At Piranha, we have an experienced team of social media experts who can setup, manage and monitor your Facebook ads, whether you want to boost your posts or opt for an ongoing campaign. If you would like to find out more or need advice about which one is best for you, we would be more than happy to help. Please call 01772 888 331 or email becreative@piranha-solutions.com to speak to the team

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