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The power of a Twitter video

By piranha

20th April 2017

In 2017, videos on social media represent a major marketing opportunity. Here are a few fun facts and figures to show just how effective a good social media video marketing campaign can be. If you’d like more information, contact Piranha’s expert social media team today!
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  • 800 million people use Twitter every single month
  • On a Twitter feed, videos are twice as memorable for users than other forms of media
  • Videos are 6 times more likely to receive retweets than photos
  • 93% of all videos watched on Twitter are viewed on mobile devices
  • 82% of Twitter users actively interact with brands
  • Featuring a brand’s logo in video content lead to viewers being 9% more likely to make a purchase


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