Piranha Promotes New Leaf Housing Association Open Days - Piranha Digital

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Piranha Promotes New Leaf Housing Association Open Days


26th July 2005

Piranha has just embarked on a promotional campaign to increases attendance at a number of housing development open days for a Sheffield based housing association called New Leaf Housing Association.

Objectives and mission

To maximise the communication opportunities arising from the new developments at Gilford Grange in Sheffield, and Langdale Court in Wellingborough, to identify all target audiences, to define and maintain clear messages, to engage all appropriate elements of the marketing mix effectively to communicate to our audiences and to monitor the effectiveness of our communications process.


Tenants/customers, Potential future tenants/customers, Councils and local government, Local authority housing departments, Local authority housing benefit departments, Local Business leaders/peers, Local MP’s, Members of the institute of housing, Board members, Stakeholders, Contractors, Current staff, Potential future, staff, Private sector housing.

Tactics undertaken

  • Public Relations
  • Events
  • Website
  • Recruitment advertising
  • Display advertising
  • Concept pack
  • Direct marketing
  • Posters
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