New web address suffixes made available - Piranha Digital

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New web address suffixes made available

By piranha

27th November 2013

A selection of new web address suffixes have been made available as the net names system goes through a major change.

Available to the general public towards the end of January 2014, the new suffixes, including .guru, .lighting, .singles and .camera are only open to applicants with a registered trademark and were formally known as generic top level domains (gTLD’s).

It is believed that around 1,400 of these new gTLD’s will be made available over the coming years and they are expected to be released weekly.

Companies have been invited by Icann (the Internet Corporation for Assigned Names and Numbers) to apply for any names that they would like to register and so far it is estimated that around 2,000 new names have been requested.

The project director of Icann, Jan Corstens, said “From fashion brands and dating agencies, to spiritual healers and cycle advocates, the launch of these new domains mean consumers can easily find specific content within each extension, while businesses will benefit from a stronger and more relevant on-line proposition.”

However, there are some people who believe that this change isn’t really necessary and that it will result in companies having to pay thousands of pounds to protect their own brands.

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