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Instagram Introduces Multiple Photo & Video Posts

By piranha

24th February 2017

This week, Instagram introduced the ability to share multiple photos and videos in its classic feed on a single post.

Update Details

In the social media platform’s blog, Instagram released details of the new software development. After a new update, users will now be able to upload and share multiple photos and/or videos without having to post more than once or cherry-pick their favourites to share!

They said that after the new update, you ‘no longer have to choose the single best photo or video from an experience… now, you can combine up to 10 photos and videos in one post and swipe through to see them all.’

Instagram’s new update showcases a streamlined approach to the uploading of information across multiple platforms. This shows just how much social media has evolved towards video sharing since the advent of smartphones.

Research by statisticbrain.com shows us that nearly 5 billion videos are watched online on YouTube alone every single day. That’s a lot of funny cat videos!

Swipe it and See

The new Instagram update arranges video and photo uploads into carousels, making navigation easier for mobile users. When you find a new album on your classic feed, you can swipe left and right to reach the content seamlessly.

This easy accessibility is very important, especially as mobile users aren’t the most patient and content needs to be available quickly.

Techcruch.com’s Josh Constine wrote in his blog this week that Instagram users can not only upload and view content through the carousel, but also apply filters across all items or individually, as well as tag their friends. Constine points out that the new update ‘might be able to normalize the practice of swiping on posts, which could get more users exploring… carousel ads.’

This point is interesting because Instagram’s carousel image ads haven’t caused the impact they were expected to get when introduced back in 2015.

Putting it to the Test

Have you shared media on Instagram following the new update? Have a go and let us know what you think on Facebook and Twitter!

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