Instagram Begins Testing New Shopping Feature - Piranha Digital

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Instagram Begins Testing New Shopping Feature

By piranha

8th November 2016

First released in 2010, Instagram now has more than 500 million people accessing it each month. The app is most popularly used to share photos and videos, connect with friends and follow celebrities.

As well as individuals, Instagram is used by millions of businesses and brands around the world. And there is good news for these types of users as the company has just begun testing a brand new shopping feature.

This feature will make it easier to browse for products as you can search for what you need without leaving the platform.

In a blog post, Instagram said; “Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post—showcasing up to five products and their prices.”

“Once a tag is selected a new detailed view of the product will open. This functionality will bring important product information to the consumer earlier in the journey, all without having to leave the Instagram app to search.”

“Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website, making it easier for them to buy the product they want.”

The feature will be initially tested with Apple users in the US and will feature on the posts of 20 American retailers. These will include JackThreads, Kate Spade and Warby Parker.

It won’t just make life easier for users to shop but will also provide a great selling opportunity for businesses. You will be able to showcase your products along with a price and link to the product page, increasing traffic and the chance of a sale.

If your business isn’t using Instagram yet, it’s certainly something you should consider. Piranha can set up and manage your Instagram account, as well as your other social media platforms. To find out more, please contact us by calling 01772 888 331 or emailing

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