How Will The Phantom 2 Algorithm Affect You? - Piranha Digital

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How Will The Phantom 2 Algorithm Affect You?

By piranha

24th July 2015

In May of this year, Google released a brand new algorithm update referred to as the “Phantom 2” algorithm. This came just a month after the “Mobilegeddon” update, which focused on boosting the rankings of mobile-friendly websites, as well as improving the experience for users accessing the web through their mobile device.

The new Phantom update will penalise websites with poor quality content, in particular those using a “how to” style format. Sites that overuse keywords in their content will also be affected by the Phantom algorithm.

The algorithm will also be looking at other aspects of websites, like images, videos, related words and vocabulary range used.

Google are trying to encourage people to create longer content, which is why the Phantom 2 update also takes into account the length and word count of the content produced.

Content that offers value to the customer will be rewarded by the search engine company. Businesses that invest time and resources to creating read-worthy content will increase with where they rank in search engine results.

HubPages, a site which hosts a collection of articles and blogs, reported a decline of 22% in traffic to their website following the release of the Phantom 2 algorithm.  Other sites like eHow, Wikihow, and, which rely on publically submitted articles, have suffered a similar loss.

But how will this affect your website? If your content doesn’t meet Google’s standards, your website will quickly lose rankings and traffic, and therefore, sales.

If you want to ensure that this doesn’t happen to your website, you will need to produce regular content that interests and engages with the audience. Piranha has been writing this kind of content for over 14 years, which means that we can produce the perfect content for you. Please call 01772 888 331 or email if you would like to find out more about our copywriting services.

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