Google: SEO Results take ‘4 Months to a Year’ - Piranha Digital

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Google: SEO Results take ‘4 Months to a Year’

By piranha

17th February 2017

This week, Google released a new video called “How to Hire an SEO”.

Holistic SEO

In Google’s video, Maile Ohye highlights the importance of a holistic approach to SEO. She informs us that usually, SEOs require ‘four months to a year to help your business first implement improvements and then see potential benefit[s]’.

Holistic SEO means creating great web pages that are useful and interesting – not simply tricking search engines via underhand tactics.

4 to 12 months might sound like a long time to see any ranking improvements, but it’s certainly true that an SEO campaign shouldn’t be undertaken lightly.

The Long Game

In her recent blog for The SEM Post, Jennifer Slegg says that the time improvements will take is always a big issue for ‘those either brand new to the SEO industry…or site owners who are wanting to know how fast changes can be seen in the results.’

What’s important to remember is that as search engines like Google and Bing get more and more sophisticated, underhand SEO tactics will only hurt the site’s rankings. To appear high on SERPs, you need a useful website that is rich in high-quality content and helpful to visitors.

Quality Sites

To rank well on search engines, you need a high-quality site. But what makes a site look good to Google and Bing? Here are some key site quality factors:

  • Rich in content
  • Easy to navigate
  • Answers the questions searchers are asking
  • Mobile responsive

Google measures site quality and relevance using a collection of many different algorithms. It’s the challenge of today’s SEOs to improve sites so that they reflect as well as possible to search engines.

With so many factors, as well as time-consuming processes like A-B testing, search engine indexing and more, it’s not surprising that results can’t be seen overnight.

The Benefits of Quality SEO

SEO is not a quick process, but the rewards of doing it well are evident all over the web. Nobody’s site is at the top of Google’s SERPs by accident; they’re there because of carefully planned and reactive SEO techniques.

Why not watch Google’s video, “How to Hire an SEO” below? We’d be happy to discuss how we can help your website in any of the ways mentioned by Maile Ohye.

Google’s Video:

Please phone us on 01772 888331 or email to find out more.

We look forward to hearing from you!

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