Google Search Index set to go ‘mobile-first’ within months - Piranha Digital

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Google Search Index set to go ‘mobile-first’ within months

By piranha

20th October 2016

At the moment, it doesn’t matter whether you search on desktop or mobile, you will see the same results. But that’s all about to change!

Last week, search engine giant Google announced that over the next few months they will be creating a separate mobile index. The company’s Trends Analyst, Gary Illyes, said that it will become the primary Google index as the desktop index will not be kept as up-to-date.

Google has been moving towards this for the past few years, perhaps because the number of people making searches on mobile has rapidly grown. According to the company, half of all searches are now happening on mobile devices, meaning responsiveness has never been so important.

But why do we need a separate index for mobile? The simple answer is that it will make things easier for Google. Instead of extracting data from desktop content to determine mobile rankings, the new algorithm will be used to identify “pure” mobile content.

For users, this hopefully means that we will only see the most mobile-friendly content on the web, rather than unresponsive pages that don’t work properly, load slowly or have text and images that don’t fit screens.

This isn’t the only step that Google has taken to improve mobile experience. Recently, they introduced Accelerated Mobile Pages, a project which aims to improve loading speeds for these particular users.

If your website isn’t responsive, not only are you missing out on the chance to make more sales but you are also letting your competitors get ahead of you. But don’t worry, Piranha can help to make your website mobile-friendly! Please call 01772 888 331 or email becreative@piranha-solutions.com to find out more.

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