Google Introduces Free Advertising on Google Shopping Tab - Piranha Digital

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Google Introduces Free Advertising on Google Shopping Tab

By piranha

24th April 2020

Google has announced it is introducing free listings on its popular Google Shopping tab.

While paid listings will remain and operate as usual, advertisers will be able to register for free ad slot eligibility. It will then be up to Google to select participating retailers to be shown on the shopping tab, displayed on search results pages (SERPs).

This change is initially being introduced in the United States only. However, Google has announced it will be expanded worldwide by the end of 2020. By next year, retailers right across Britain will be enjoying free advertising space on the world’s largest search engine.

Do you require assistance with any aspect of Google’s Merchant Centre platform? The experts at Piranha Digital are on-hand to help you today. Call us on 01772 888331 to discuss your requirements.

Already Using Merchant Centre?

If you are an existing user of Merchant Centre and Shopping ads, you may already be eligible for free advertising when the system is live in the United Kingdom. In this case, no further steps are necessary.

The following steps may be required if you have not previously opted into the correct criteria:

  1. Navigate to your Merchant Centre dashboard.
  2. Select “Growth and then “Manage Programs” on the left-hand menu.
  3. Select the “Surfaces Across Google” program card to opt in.

Not Using Merchant Centre Yet?

If you are not currently using Google Merchant Centre, now is the perfect time to get started. This platform is designed to display your products to users via the shopping tab on Google’s SERPs.

It could not be easier to ensure you are eligible to be considered for free advertising space on the shopping tab. Simply set up a Google Merchant Centre account and be sure to opt in to the “Surfaces Across Google” option.

Paid Search Consultancy from Piranha Digital

In today’s world, it is essential to explore all marketing avenues to give your business the best chance to succeed. This has never been more important than it is online; if you don’t use paid advertising on search engines, you can be sure your competitors will.

Piranha Digital is experienced in providing expert consultancy and account management for paid search. Our expertise includes Google Ads, Google Merchant Centre, Microsoft Advertising (formerly Bing Ads) and more.

We can ensure your product feeds are accurate and compliant with all guidelines. This will prevent ads from being rejected for guideline violations.

Our paid search specialists are ready to help you succeed online. Call us on 01772 888331 or send your enquiry to and we will get back to you as soon as possible.

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