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Google Begins Testing Faster Ads

By piranha

22nd July 2016

There is no doubt that Google is one of the most powerful and influential figures in the online world. Not only do they dominate the search engine industry but also release innovative products and services, such as AdWords, Apps for Work and Google+.

This week, the company has announced that it has begun testing ads that load faster for users viewing them on mobile and tablet devices as part of its Accelerated Mobile Pages project.

They hope that by doing this they will be able to improve battery life, which is currently a problem with the mobile ad service.

Last year, Google made a revenue of $67.4bn which is the equivalent to £51.2 bn. With this contributing so much financial value to the business, it is no wonder that they are looking to improve the platform for both advertisers and users alike.

The company also plans to introduce AMP Landing Pages, which will ensure that not only do the adverts work well on these devices but the page that the users end up on is also mobile-friendly.

Google’s Vice President of Display, Video and Analytics, Paul Muret, said in a blog post; “Unfortunately, most advertisers’ campaign creative are not fully optimized for mobile experiences. AMP for Ads allows advertisers to build beautifully-designed ads in AMP HTML so that the entire AMP experience, both the publisher’s content and the advertiser’s creative, load simultaneously at AMP-speed.”

“AMP Landing Pages are fast, custom pages, built by advertisers so that when someone clicks on their AMP ad, they continue to have an AMP experience. AMP Landing Pages are also built with AMP HTML so that advertisers or their agencies use the same process to create these pages as they do with AMP content pages.”

At the moment, this is still in development meaning that it could take weeks or even months to hit our screens.

If you haven’t already, you should definitely consider making your website mobile-friendly. Without a responsive website, you won’t be able to engage with the billions of people that are using their mobiles to browse the web. Piranha can help you do this! Please call 01772 888 331 or email becreative@piranha-solutions.com to find out more.

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