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Is Your Facebook Page Complying with Facebook’s Terms?

By piranha

15th August 2017

Social media is becoming increasingly important in the world of business and marketing. Whether you’re a plumber who wants to generate more leads, a supermarket that wants to build relationships with loyal customers or a charity that wants to raise awareness, it can be an extremely useful tool.

And there is no doubt that businesses are catching onto the fact that social media can help them. Last year, VentureBeat reported that “more than 60 million businesses now have a page” on Facebook, meaning that if you aren’t present on the social media site, your competitors probably are!

But is it as simple as just setting up the page? As well as spending the time regularly interacting with your potential and existing customers, it is also important that you understand the different requirements for your page.

Here’s what you need to do to ensure your page complies with Facebook’s terms.

Get the name right

One of the first things that you will be asked when setting up your new page is what you want to name it. Facebook says that all “page names must accurately reflect the page”, meaning that the best choice will probably be your company name. Facebook also states that names can’t be too generic, for example, by calling it simply “Bakery”, shouldn’t be misleading and shouldn’t be abusive. Language is also important as the social media company states all names must be grammatically correct and not include symbols, unnecessary punctuation or improper capitalisation.

Think about privacy if you collect data

A privacy policy is used to tell the consumer that you will be collecting information about them and how this information will be used. This is something that you will need to have in place if you collect information via your Facebook page. For example, if you find the email addresses of your customers via the page and then use them for another business purpose, like adding them to a mailing list. Facebook says in its terms, not to “use information obtained from a person’s interaction with your call-to-action for any purpose other than to provide the service associated with the call-to-action. If you want to use this information for any other purpose, first obtain a person’s explicit consent.”

Don’t tell people Facebook endorses your promotions

One thing that Facebook really hates is when people say that they endorse their promotions when they don’t! This might make you get more interaction but it definitely won’t end well for your business page. Within your promotion’s terms and conditions, you need to clearly state that it is not associated with Facebook, as well as ensuring that each participant also releases them by agreeing to the terms.

Remember copyright

Facebook is a public site which means that everything you post on there can be seen. If you share someone else’s image on the site without asking permission, you could face problems with more than just Facebook! Before uploading any images on the platform, check the licence requirements and ask permission if necessary. One way to avoid copyright infringement entirely is using only images that you have taken or created yourself.

Read the terms carefully

If you need to know any more about Facebook’s terms, it’s a good idea to read through the information on their website. They have provided page guidelines which cover everything from page management and features to collection of data and promotions. Familiarising yourself with these before you set up your page means that you should avoid any problems in the future.

If you haven’t set up a Facebook page for your business yet, or need assistance with an existing page, we would be more than happy to help. We will ensure that your page complies with all the relevant terms, so that you don’t have to worry! Please email becreative@piranha-solutions.cm  or call 01772 888 331 to speak to a member of the team.

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