Facebook to Crack Down on Clickbait Stories - Piranha Digital

Start Your Project with Piranha Today: Call 01772 888331

Facebook to Crack Down on Clickbait Stories

By piranha

8th August 2016

This week, Facebook began rolling out a new update that will crack down on clickbait news stories that are posted on the platform.

If you aren’t sure what they are, clickbait stories often use misleading headlines to grab the reader’s attention, making out that there is more to the story than there actually is.

Phrases like ‘you’ll never guess what happened next’, “this trick will change your life” and “the shocking truth about…” are all popular in the world of clickbait articles. Because they don’t really give anything away about the story, users become intrigued and click on the link, ultimately driving more traffic to the author’s website.

Facebook said it has now found a way to automatically filter these types of stories on the site by scanning through all news content, flagging up those with clickbait headlines.

The company has spent time identifying the most common headlines and phrases, so that the algorithm knows exactly what to look out for.

In a blog post, they said; “We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer.”

“Our system identifies posts that are clickbait and which web domains and Pages these posts come from. Links posted from or shared from Pages or domains that consistently post clickbait headlines will appear lower in News Feed.”

“News Feed will continue to learn over time — if a Page stops posting clickbait headlines, their posts will stop being impacted by this change. We’ll continue to update how we identify clickbait as we improve our systems and hear more from people using News Feed.”

Do you get frustrated when you see clickbait stories on your News Feed? Let us know your thoughts on Facebook or Twitter!

  • share

Have You
Read these?