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Exhibition Management Services

Your Tailored Solution for Exhibition Success

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Exhibition Management Services from Piranha

At Piranha, we have an experienced management, design and technical team who can manage all aspects of your exhibition for you. Whether this is something as simple as designing and producing your visual exhibition stand or providing a complete exhibition management service including sourcing the right exhibition, booking the correct space and stand format, dealing with all paperwork, liaising with contractors, and making the most out of complementary marketing opportunities, we can provide a tailored solution to relieve the stress from managing the project internally, leaving you to concentrate on your core business.

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Why Choose Piranha as your Exhibition Management Partner

At Piranha we can provide a scalable, affordable solution to your exhibition needs. Since 2001, we have been designing and producing exhibition systems for our clients in the UK but also abroad. This has included working with several overseas exhibition providers and contractors to deliver fully manged exhibition solutions for many leading industry exhibitions.

In recent years, we have undertaken the delivery of a fully managed exhibition for a UK Specialist Seal Manufacturer at the Offshore Technology Conference in Houston. This project included full management, design of the stand, put up and pull down and a full supporting marketing campaign to attendees. We have also facilitated Air Conditioning Exhibitions in Hong Kong and the USA for a leading provider of Fire-Resistant Ductwork and waste and recycling exhibitions for waste management companies in Europe. We have also designed and produced many lower cost exhibition systems for UK companies who have booked shell schemes with floor spaces as little as nine square metres.

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  • Piranha first started designing and managing exhibition projects in 2001 and since then we have delivered over 50 individual projects for local, national, and international clients with a variety of support packages ranging from design only to full management.
  • We have an experienced in-house design and management team able to swiftly turn around a design concept into final exhibition artwork and support you through the project.
  • We specialise in both consumer and trade exhibitions and have a database of all forthcoming exhibitions across the globe.
  • We have a strong portfolio of successful exhibition projects and case studies across many industry sectors showcasing our capabilities, ranging from design only to full management.
  • We can provide a one stop solution from initial creative concept to the delivery of your exhibition, or work with external contractors at all levels. We can also arrange annual storage of your exhibition equipment.
  • We often work with our clients’ preferred exhibition contractors, taking responsibility for branding, design, and messaging whilst the contractors build the stand. This way you can stay in control if you want to continue to use your existing hardware but require fresh designs or concepts.
  • Our full-service agency can provide support material such as adverts, e-mail campaigns, literature etc. to support your exhibition marketing activity.

Our Work

Exhibition Design Examples from Piranha

Click the links to view several examples of exhibition systems designed and delivered by Piranha. All our exhibition projects are completely different and can range from supplying a client with a simple 3×3 pop up system to be used at a small local business event, to fully managing an overseas exhibition including organising all design, installation, consumables, and marketing support.

Piranha's Top Tips for Exhibition Success

1. Select the exhibition that suits your business

Take time to research exhibitions that are tailored towards the type of clients you wish to work with and who you feel would be a good match for your business. Look closely at the published list of visitors from previous exhibitions or those already signed up for the one you are researching.

2. Set goals you can measure

Be realistic but set measurable goals that can be assigned to the exhibition, such as the number of follow up appointments set, the number of new leads to be distributed to your sales team, the number of new business quotes issued and ultimately the number of confirmed orders.

3. Design your stand to match your objectives

Your exhibition stand is what will attract people to come and talk to you, so ensure it lets people know what you do. The design needs to reinforce the objective you have set for the exhibition, for example to generate sales leads around a new product launch.

Find out more about Exhibition Design from Piranha

4. Encourage visitors to your stand and engage with you

Be ruthless, you are not at the exhibition to provide background information to educate the general public, you want sales and to get sales you need to start a conversation. Include things on your stand designed simply to get people stop by, perhaps a competition, some entertainment, but avoid being seen as a free bar! A gimmick works well to bring people to you; however, it needs to be credible and related to your brand so that it is memorable and not tacky.

5. Maximise promotional and advertising opportunities

Use all promotional channels before the event to let people you know you are attending and fully utilise the channels provided by the organisers. Do everything you can to get people to visit your stand – a busy stand is a successful stand it and will make it easier for new customers to visit you.

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6. Interaction

Include interaction on your stand, things that people can see, touch, hear, small or taste. It is a long day visiting a trade show and people want to exercise all their senses. You will be more memorable if you have some theatre weaved into your corporate presentation.

Find out about our POS (Point of Sale) Design Service

7. Record Everything

Have a system to record everything, make sure you fully understand everything about the visitors to your stand. If possible, get them to sign up to receive further information to make yourself GDPR compliant for the future.

8. Follow Up

The final, and possibly most important stage of the exhibition is to follow up on the visitors who have taken the time to talk to you. If you do not follow up the leads, then the entire exhibition expenditure will have been wasted.

Find out about Email Design from Piranha

9. Review & Learn

It is unlikely you will only exhibit once so you need to evaluate your success at meeting your objectives, learn what worked for you and what did not, and implement this for the next exhibition you attend.

Approximately 75% of visitors at an exhibition are there because they want to buy, or plan to, soon. It is therefore important for you to ensure the impression you make is remembered days, weeks and even months after the event!

With these tips from Piranha, you should be easily on your way to exhibiting success!

Start your Exhibition Project with Piranha Today

Starting your exhibition project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our design or management team will have a chat to you about your requirements. We may be able to provide a quick quote based on the outcome of the conversation, but we would prefer to arrange a meeting with you to learn more about your company and what exhibition you are planning to attend.

Now is the time to start your exhibition design project with Piranha. Call us today on 01772 888331 for a free consultation and start increasing your return on exhibition investment.

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