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Exhibition Design

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Exhibition Design From Piranha

Exhibition design is all about maximising impact in an often very crowded exhibition hall. The single, biggest mistake companies make when designing for an exhibition is attempting to put too much information onto forward facing creative panels. This is an easy mistake to make when you are designing in a studio, without the vast amount of visual noise that the final exhibition stand will be exposed to.

Remember, the reason for exhibiting is to entice customers to come closer, to engage with you and begin a dialogue that will lead towards a business relationship. The exhibition needs to be an enticing advert, not a visitor centre information board.  If you think you have not maximised your returns for exhibiting, perhaps it is time to let Piranha design your next exhibition from begging to end.

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Why is the Exhibition Design so Important?

Chances are, a great deal of investment has gone into hiring the exhibition space, arranging transportation of systems and products, booking accommodation, arranging appropriate staffing etc. but all these are fixed costs which do not affect the success of the exhibition on the day. The one element that is totally in your control, and variable, is the effectiveness of the exhibition design to attract customers onto your stand. Enticing designs will increase the number of valuable leads you will leave the exhibition hall with. As with many forms of promotion, the design element, provided by true creative professionals, will be one of the lowest individual costs, will have the greatest influence on the successful outcome, but is often the one element where corners are cut to reduce costs as it is not seen to be as tangible.

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Why Choose Piranha as your Exhibition Design Partner

We have been designing and producing exhibition systems for our clients since 2001. This has included working with several overseas contractors to deliver fully managed exhibition solutions including at the OTC in Houston, Texas, Air Conditioning Exhibitions in Hong Kong and the USA, and waste and recycling exhibitions for waste management companies in Europe. We have also designed and produced many lower cost exhibition systems for UK companies who have booked shell schemes with floor spaces as little as nine square metres.

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  • Piranha first started designing exhibitions in 2001 and since then we have delivered over 50 individual projects for local, national, and international clients.
  • We have an experienced in-house design team able to swiftly turn around a design concept into final exhibition artwork.
  • We specialise in both consumer and trade exhibition design.
  • We have a strong portfolio of successful exhibition design projects and case studies across many industry sectors showcasing our capabilities.
  • We can provide a one-stop solution from initial creative concept to the delivery of your exhibition, or work with external contractors at all levels.
  • We often work with our clients’ preferred exhibition contractors, taking responsibility for branding, design, and messaging whilst the contractors build the stand.
  • Our full-service agency can provide support material such as adverts, e-mail campaigns, literature etc to support your exhibition marketing activity.

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Exhibition Design Examples from Piranha

Click the links to see several examples of exhibition systems designed and delivered by Piranha. All our exhibition projects are completely different and can range from supplying a client with a simple 3×3 pop up system to be used at a small local business event, to fully managing an overseas exhibition including organising all design, installation, consumables, and marketing support.

How we Design Exhibitions that Create Business

At Piranha we have a strong, dedicated in-house design team who will work closely with you on designing and delivering a creative solution designed to win you more business. Following an initial briefing meeting, the creative team will look to design 3D solutions to maximise the effectiveness of the available floor space and create impactful graphics and messages to draw people to your stand. Our in-house digital team can also create videos, animations, and graphics to add a little extra to your company or brand presentation.

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Our Top Tips For Exhibition Success

1. Select the exhibition that suits your business

Take time to research exhibitions that are tailored towards the type of clients you wish to work with and who you feel would be a good match for your business. Look closely at the published list of visitors from previous exhibitions or those already signed up for the one you are researching.

2. Set goals you can measure

Be realistic but set measurable goals that can be assigned to the exhibition, such as the number of follow up appointments set, the number of new leads to be distributed to your sales team, the number of new business quotes issued and ultimately the number of confirmed orders.

3. Design your stand to match your objectives

Your exhibition stand is what will attract people to come and talk to you, so ensure it lets people know what you do. The design needs to reinforce the objective you have set for the exhibition, for example to generate sales leads around a new product launch.

4. Encourage visitors to your stand and engage with you

Be ruthless, you are not at the exhibition to provide background information to educate the general public, you want sales and to get sales you need to start a conversation. Include things on your stand designed simply to get people stop by, perhaps a competition, some entertainment, but avoid being seen as a free bar! A gimmick works really well to bring people to you; however, it needs to be credible and related to your brand so that it is memorable and not tacky.

5. Maximise promotional and advertising opportunities

Use all promotional channels before the event to let people you know you are attending and fully utilise the channels provided by the organisers. Do everything you can to get people to visit your stand – a busy stand is a successful stand it and will make it easier for new customers to visit you.

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6. Interaction

Include interaction on your stand, things that people can see, touch, hear, small or taste. It is a long day visiting a trade show and people want to exercise all their senses. You will be more memorable if you have some theatre weaved into your corporate presentation.

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7. Record Everything

Have a system to record everything, make sure you fully understand everything about the visitors to your stand. If possible, get them to sign up to receive further information to make yourself GDPR compliant for the future.

8. Follow Up

The final, and possibly most important stage of the exhibition is to follow up on the visitors who have taken the time to talk to you. If you do not follow up the leads, then the entire exhibition expenditure will have been wasted.

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9. Review & Learn

It is unlikely you will only exhibit once so you need to evaluate your success at meeting your objectives, learn what worked for you and what did not, and implement this for the next exhibition you attend.

Approximately 75% of visitors at an exhibition are there because they want to buy, or plan to, soon. It is therefore important for you to ensure the impression you make is remembered days, weeks and even months after the event!

With these tips from Piranha, you should be easily on your way to exhibiting success!

Exhibition Design

Our Conclusion here at Piranha Digital

Attending an exhibition is an important decision and can be expensive when all costs are taken into consideration. You therefore need to maximise the returns from the elements you can directly influence, and this Is the design of your exhibition stand. There is little point risking the effectiveness of an exhibition by paying little attention to the design, or not employing a design specialist if the design fees only make up 3% of your total expenditure. Our conclusion is that you should invest in the design and invest in the marketing support and make sure that your greater exhibition investment is protected.

Now is the time to start your exhibition design project with Piranha. Call us today on 01772 888331 for a free consultation and start increasing your return on exhibition investment.

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