Email Marketing

Data Sourcing & Data Acquisition

Piranha provides a data sourcing service, working with core providers of opt-in consumer and business data such as Experian. All data is available to match target company SIC codes, size, location, turnover and financial stability whilst consumer data is available across all major demographic categories and personal interests.

We also deliver data harvesting campaigns utilising social media, search marketing and non-digital channels to build your own targeted e-mail marketing lists.

Data Management

We can manage you e-mail marketing data lists for you, import them into broadcast software and monitor delivery rates in order to remove lapsed contacts or identify inaccurate records. We can also carry out research to complete records where important information might be missing.

Data Cleansing

At Piranha we have a low cost, stepped approach to cleansing our client’s data. Initially we use industry tools to identify records, company or e-mail address that no longer exist. We can also cost effectively identify ‘gone-away’s’ or data that has changed, such as a new URL or a change in e-mail format. Finally, we can cross reference this with social media research before using telemarketing for the final cleanse. The outcome is that your database will be smaller, cleaner, deliver better results and will not flag up on e-mail distribution platforms as being old/non-compliant data.

GDPR Compliance

The new GDPR legislation has placed a great deal of emphasis on companies to take responsibility for the security of customer data they hold, and how they use it in the process of providing electronic communications. At Piranha we work closely with our clients to ensure the e-mail marketing campaigns we manage, and deliver, are compliant with GDPR. This also includes helping in the creation of policy statements and providing positive opt-in options for the permission to hold and use the data when gathering contact details through the website.

Campaign Planning

E-mail marketing is like any other form of visual communication, in that a careful strategy and campaign plan should be developed prior to starting the creative process. As part of our managed e-mail marketing service, the team at Piranha will sit down with you to discuss your campaign objectives, your USPs and what your competitors are doing before creating a full campaign plan including concepts, budgets, and timeframes.

Creative Design

The design of an e-mail is critical in maximising click through rates and engagement. Our marketing and design team will work closely with you designing e-mails that have impact and clearly communicate the top line message and call to action. We will show you several different visuals so we can test the reaction of stakeholders to the concepts and also provide plenty of opportunity to refine the designs prior to building and broadcasting.

More about Email Design from Piranha

E-mail Building

Our in-house team builds e-mails for our clients based on the e-mail design chosen. These can be simple e-mails perhaps promoting a single event, product or service or a more complex newsletter style with multiple articles, pieces of information and links through to landing pages. All our e-mails are fully tested before bulk broadcasts and are fully responsive for delivery to different mobile devices and PCs.

We also work with templates supplied by third party distribution platforms such as MailChimp, utilising the pre-built structures if more appropriate than a bespoke build.

E-mail Broadcast

At Piranha we provide a fully managed e-mail broadcast service for our clients utilising platforms and servers that maximise delivery rates. As spam filters become more sophisticated, we work hard to keep at the forefront of e-mail delivery technology to ensure as many potential customers as possible have the opportunity to read your marketing e-mail.

Response Management

People can interact in difference ways upon receiving an e-mail. This can include simply ignoring the e mail, deleting it, unsubscribing from the data list, opening the e-mail, opening the e-mail and clicking through to a landing page, providing contact details, make a call requesting more information, complaining about the content and so on. All these options require a response strategy if you are to maximise the returns on your e-mail marketing investment. At Piranha, we plan a full response management campaign that sits behind the initial campaign so we can deal efficiently with all the possible outcomes.

Engagement Reporting

Each e-mail marketing campaign is followed up with a comprehensive engagement report showing those individuals who have opened the e-mail, those who have engaged further by clicking through to predesigned landing pages and the relationship between different creative ideas when utilising A/B testing. Traditional statistics are also provided to compare open rates for different campaigns.