Why Email Marketing is so Important Today for Businesses Like Yours
According to Marketing Week, 73% of marketers rate email marketing as the number one digital channel for return on investment. Research carried out in 2017 identified that for every £1 spent on e-mail marketing, the return was £32.28p with £29 billion of retail sales generated directly from e-mail marketing. According to The Radicati Group, e-mail continues to be the leading form of business communication, despite increased use of many other forms of communication such as instant chat and social networking. All the evidence points to the fact that e-mail marketing, if done correctly, is still one of the best channels for generating exceptional returns on investment.