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Ello, goodbye adverts!

By piranha

2nd October 2014

Ello describes itself as a ‘simple, beautiful, and ad-free social network’ and is becoming one of the most currently spoken about companies. Whether it’s down to the strict no ads and data approach, or the invite-only policy, internet users are keen to see what all the fuss is about.

Created by Paul Budnitz, Ello was originally meant to host just 90 people, including himself and his friends. Since there has been an incredibly high demand to join the networking site, Paul has opened the site to the public and because of this it does seem that we will be waiting a while until we can join, with the site receiving more than 30,000 requests an hour.

The sites plain and simple appearance has created ammunition for criticism, with some suggesting it to be far from user-friendly. However, if you take time to look at the site in detail, it does have a lot of potential in terms of what it has to offer. Visibility change, views per post statistics and image compression are just a few of the features available, which can’t be accessed on other networks like Facebook and Twitter.

In an interview with the BBC, Mr Budnitz said, “We don’t consider Facebook to be a competitor. We see it as an ad platform and we are a network.”

The company has plans to charge for certain features in the future, which, although will help to improve site maintenance, has received criticism from many experts. James McQuivey, an analyst from Forrester Tech, has said that “you can pay for services but most people don’t.”

“Ello is walking into a habit which consumers already have about digital services which they can’t change on their own.”

He continued to say, “We may all think we don’t like advertising, we may believe we think it’s wrong for companies to profit from our personal data but our behaviour suggests these companies give us what we want and we don’t mind what they do in return”.

With its future uncertain, it seems that only time will tell whether the company’s success will continue to grow. One thing is for sure, it will probably never fully steer us away from social networks like Facebook and Twitter. With or without advertising, they have become part of daily routines across the globe and it would take something truly amazing to change this.

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