What Are The Benefits Of Remarketing?
Whether you are wanting to increase sales, increase brand awareness or drive online registrations for a subscription service, remarketing can be a vital component of your digital promotional strategy. Below are a few benefits of using remarketing:
- You can target your adverts to potential customers who have previously been on your website right when they are searching for another supplier and are more likely to make a purchase. You can also help people find your business by showing them your advertisements when they are actively looking for your business on Google Search.
- You can create remarketing campaigns based on a specific behaviour. For example, you can create a remarketing campaign targeting people who added something to their web basket but did not complete the purchase.
- You can target people across their devices as they browse over 3,000,000 websites and mobile apps.
- You can use automated bidding to create high-performance remarketing campaigns. Real-time bidding calculates the most cost-effective bid for the customer viewing your advert, helping you win the ad auction with the best possible price. Piranha will manage this process for you and there is no extra cost to use Google’s auction.
- Produce a range of ad types including text, image, and video for free with Ad gallery. You can combine a dynamic remarketing campaign with Ad gallery layouts to scale creative adverts across all your services and products.
- Remarketing provides simple to use, yet sophisticated reports of how your campaigns are performing, where your ads are showing and what price you are paying. All helping you to optimise for future campaigns.