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Remarketing Services

Targeted Advertising to Make Your Brand Unforgettable

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What is Remarketing?

Remarketing is a digital advertising solution which enables you to connect with people who have previously interacted with your website or mobile app. Your advert can be strategically positioned to target these previous visitors whenever they visit Google or its partner websites, thus exposing these individuals to your advert repeatedly and increasing brand awareness.

When is Remarketing Best Deployed?
Remarketing can be used for any PPC campaign, however, due to the repetitive nature of the advertising, it is often most effectively used for products or services with a long purchasing process. This is often the case for high value purchases such as a new car, or new technology when the buyer is embarking on an educational journey prior to purchase. It is also effective for products with a high degree of repeat purchase, especially if the margins are good. Therefore, fashion brands rely on remarketing. Remarketing is less effective where the purchase is a one off and a lower value.

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What Are The Benefits Of Remarketing?

Whether you are wanting to increase sales, increase brand awareness or drive online registrations for a subscription service, remarketing can be a vital component of your digital promotional strategy. Below are a few benefits of using remarketing:

  • You can target your adverts to potential customers who have previously been on your website right when they are searching for another supplier and are more likely to make a purchase. You can also help people find your business by showing them your advertisements when they are actively looking for your business on Google Search.
  • You can create remarketing campaigns based on a specific behaviour. For example, you can create a remarketing campaign targeting people who added something to their web basket but did not complete the purchase.
  • You can target people across their devices as they browse over 3,000,000 websites and mobile apps.
  • You can use automated bidding to create high-performance remarketing campaigns. Real-time bidding calculates the most cost-effective bid for the customer viewing your advert, helping you win the ad auction with the best possible price. Piranha will manage this process for you and there is no extra cost to use Google’s auction.
  • Produce a range of ad types including text, image, and video for free with Ad gallery. You can combine a dynamic remarketing campaign with Ad gallery layouts to scale creative adverts across all your services and products.
  • Remarketing provides simple to use, yet sophisticated reports of how your campaigns are performing, where your ads are showing and what price you are paying. All helping you to optimise for future campaigns.

What Campaign Options are there with Remarketing?

Standard Remarketing: Here, you can show your ads to your past visitors as they browse sites on the Display Network.

Dynamic Remarketing: This takes remarketing to the next level and provides a real boost to your campaign with adverts that include products or services that people viewed on your website, thus providing a more tailored approach.

Remarketing Lists For Search Ads: Show ads to your past website visitors as they sue Google to search for other products or services, a great way to increase long term brand awareness.

Video Remarketing: Show ads to your past website visitors as they use Google to search for other products or services. This is a great way to increase long term brand awareness.

Customer List Remarketing: With Customer match, you can upload lists of contact information that your customers have provided and consented to. When those people are signed into Google, you can show them ads across different Google products. This enables you to segment your customer base and target ads to specific subsets.

How Can Piranha Help with Remarketing?

We have a dedicated team of Google remarketing specialists who can design, plan, and implement remarketing campaigns for you. Using a specialist company like Piranha will significantly reduce the chance of errors, increase accuracy, and provide a better return on investment than an internal trial and error approach which can prove very costly.

Why Choose Piranha as Your Remarketing Partner

Established in 2001 we have been designing, producing, and delivering successful pay per click campaigns for our clients throughout the sector’s development and were delivering results right from the early days of pay per click digital advertising.  We know what works, what does not and can provide accurate estimates in advance of the campaign for you so you can plan the level of sales and enquiries to expect. We have vast experience of both b2b and b2c remarketing. We design the campaigns in-house, manage the data, produce the creative work, and deliver it all for you.

More About Our PPC Services

  • Piranha first started delivering PPC services in 2001.
  • We have an unrivalled level of expertise in delivering results driven campaigns for our clients.
  • Our fees are extremely competitively priced and are quoted as a fixed fee, not a percentage of spend.
  • We specialise in both consumer and business to business campaigns.
  • A strong portfolio of successful projects and case studies across most industry sectors.
  • In-depth monthly reporting and communications regarding the effectiveness of campaigns running.

Start Your Remarketing Project with Piranha Today

Starting your direct mail project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our direct mail specialists will have a chat with you about your requirements. We may be able to provide a quick quote based on the outcome of the conversation, but we would prefer to arrange a meeting to learn more about your company and what your targets and required conversion rates are.

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