Why our Clients Love the PPC Model
It is not difficult to understand why our clients love the PPC model. Gone are the days of placing adverts where a flat fee was paid, regardless of the number of customers that saw the advert or responded to it. By careful planning and tracking, it is now possible to calculate the return on investment (ROI) of each campaign, carry out A/B testing and understand what triggers customers to click on your advert, visit the landing page, make that purchase or make a sales enquiry. It is easy to set manageable budgets knowing how many people will see your advert, how many people will click on that advert (the average click through rate), how many people will make a purchase or make a sales enquiry (conversion rate). By linking into internal sales information, this can then be incorporated to understand either the average on-line sales value or the enquiry conversion rate/average order to produce an average cost per sale.
For all our clients, we can provide an average cost per sale, both for e-commerce websites and b2b websites, where the sales enquiry is also tracked through the sales process. Our clients love this simplistic reporting. Knowing what the cost of each sale is helps plan future growth or production investment.