Internal Link Building
Internal link building is building links from any internal page to another. It is used for both site users and search engines to navigate around the site. The more links a target page has, the more importance the search engines will place on that page, therefore, a good internal link building strategy is a crucial element to on page SEO. However, like all elements of SEO, go too far and it can be seen as spammy and can do more harm than good. Some sources suggest the maximum number of links per page should be 100, however, from a customer experience point of view, links in text should be limited to well below this number.
At Piranha, internal link building forms a core function of our SEO services. It is part of our link building strategy and tied into our content marketing activities. You will see from the blog posts we produce for our clients that there is a clear link between the content of the blog posts, the internal link building strategy, the meta data, and off page SEO work, all designed to target specific key words and key phrases and improve key word rankings on the major search engines.
Link Removal Services
Not all links are good links and many sites suffered from the Google updates and were penalised for manipulating search results through the acquisition of low-quality links. 34% of SEO professionals have admitted to building bad links to competitors’ sites through negative link building and whilst Google has taken this into consideration and no longer penalises sites as much for bad links, there are still sites that slip through the net and will require removal to avoid negatively affecting your link profile. These links generally originate from the following scenarios: penalised domains, link directories and link farms, from ‘bad neighbourhoods’ (such as online gambling), and non-native language sites. Also, a large number of links from unrelated websites or a large number of exact-match anchor text links can have a negative impact. If you think your site has suffered from bad links or if you have suddenly suffered a fall in SEO performance, contact us today and we can carry out a backlink audit.
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