Increase Engagement with a Wide Range of Quality Content from Piranha
Content Marketing
At Piranha, we understand how important quality content is in the online success of your business. Independent analysis has proven the link between the volume and quality of content and the level of customer engagement.
To put this into relevant context, the volume and quality of website content improves the rankings of a webpage. This improved search engine ranking increases traffic to the webpage via the search engines. The increased traffic increases the total number of conversions (online sales, sales enquiries, downloads, content sharing and so on) improving your overall return on investment, however you decide to measure it.
At Piranha we can help you plan and create engaging content across all media types, working with you and your in-house team to deliver content that will engage with your different audiences.
As well as working with you to create engaging content, our skills here at Piranha are all about successfully marketing that content to maximise the return on all the hard work that has been put into creating the content in the first place.
Here are a few ways we can help you market your content: –
Your content should be created to target a specific keyword or phrase, for example if you run a family friendly bar in Windermere, it could be content focusing on a very specific area such as family walks around Windermere. The content would then be informative content on local walks that take in your bar or are close enough to make a detour- the content would promote family walks in Windermere and your bar- The PPC Campaign would then focus on search phrases around family walks in Windermere.
Our in-house team will ensure the quality content created is fully optimised for the search engines. Targeting the range of keywords and phrases our SEO research has identified will gain the most searches, most clicks, and most conversions. Ongoing SEO, link building, content sharing, and social media activity will ensure the targeted page content maximises its visibility on the search engines as a result of high rankings. If done well, organic SEO is still one of the most cost-effective ways of generating sales leads or developing online sales.
Our social media marketing team will restructure the quality content already created or create bespoke content to be used across all the leading social media platforms and market and promote that content to its fullest. Marketing your content on social media has two main advantages, firstly the social media platforms themselves provide access to huge audiences, especially if the content is of a high enough level of interest that it gets significantly shared (goes Viral) and secondly, the signals that a successful social media campaign sends out has a positive influence on search engine rankings for your website – in other words, good social media content marketing can improve the performance of your website (as long as it is all integrated and delivered correctly).
We use quality content in two ways when helping our clients market their businesses through e-mail marketing. Firstly, we use the quality content to create engaging and informative e-mails to position our clients as experts in their fields and increasing long term engagement, Secondly, we use the content for landing pages which are visited via enticing and teaser e-mail campaigns. The landing pages can also be used to gather information on who has clicked through, helping follow up sales activity and harvest sales leads.
The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing is good for your customers and therefore your bottom line.
Specifically, there are three main reasons and benefits for businesses like yours, that use content marketing successfully:
At Piranha we have our own in-house photographic capabilities and all the equipment needed, including a pop-up studio for product photography. Let us plan and create informative, branded photography that will set your site apart from your competitors and increase customer engagement
It is not always practical or economical to commission fresh photography for all the images you require for your website. This is where the use of stock images can be invaluable. If these images are used sparingly and sympathetically, stock images can enhance your websites appearance at a relatively low cost. We have accounts set up with most library companies and provide a sourcing and purchasing service to support our design work. A simple brief is all we require to source the perfect mix of stock photographs to enhance the appearance of your website.
We have in-house copywriters at Piranha who will work with you to create accurate, engaging and converting written content for your website. Working closely with the digital marketing team, our copywriters will keep one eye on search engine optimisation to make sure your content is search engine friendly and improves the rankings of your pages on search engines like Google and Bing. Contact us today if you want to know more about our SEO and website copywriting services.
It is not always practical to photograph what you need, perhaps the product is just a concept, or you need to show the inner workings of a technical piece of equipment. This is where the creation of illustrations become invaluable. Illustrations can show things photographs cannot, they can combine concepts with actual product and contain an element of poetic licence. At Piranha we can provide or commission a range of illustrative styles from cartoon to 3D technical drawings to showcase your products and services.
Graphs will communicate facts, figures, and trends far more clearly than written words. Graphs also create an element of trust and belief when explaining trends over time. The four most common are line graphs, bar graphs and histograms, pie charts, and cartesian graphs.
Infographics are ‘graphic visual representations of information, data, or knowledge intended to present information quickly and clearly’. They are used to quickly show the relationship between different facts, figures, and pieces of information. Infographics can be used to communicate many messages within one piece of artwork and because they are tailored for you, your brand identity and corporate style can be incorporated to make them personal to your business.
Video content is the present and future of website and social communication. We have been creating high quality videos for our clients for over 20 years from our head office, here in Preston, Lancashire. With plenty of showreels and case studies to share, we are sure we can inspire you to invest in quality video content to increase lead generation, increase customer engagement and help drive your business forward.
testimonials
“Piranha Solutions has been instrumental in developing and improving Trust Inns Limited’s social media presence and content. The team are both creative and effective and are always open to reviewing and improving campaigns as and when necessary. A big plus, is that they’re a fun team to work with too! I’d not hesitate to recommend them!”
Marianne Rose, Marketing & Commercial Manager - Trust Inns
We are a full-service digital agency with all content development and digital marketing services provided by our in-house marketing team. No outsourcing ensures a co-ordinated approach to all your content marketing campaigns across multiple channels.
Starting your website content marketing project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our marketing team will have a chat to you about your requirements. We may be able to provide a quick quote based on the outcome of the conversation, but we would prefer to arrange a meeting with you to learn more about your company and what your content marketing requirements are.
Now is the time to start your content marketing project with Piranha Digital. Call us today on 01772 888331 for a free consultation and start increasing your return on investment.
