What is Content Marketing? The Official Definition
The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing is good for your customers and therefore your bottom line.
Specifically, there are three main reasons and benefits for businesses like yours, that use content marketing successfully:
- Excellent content marketing will increase your sales
- Content marketing will provide cost savings
- Content marketing will attract better customers who have more loyalty