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Packaging Design

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Packaging Design from Piranha Digital

Packaging design is all about combining and bringing together several key components to deliver the perfect packaging project.

First, there is the graphical and brand design. In a retail world where the competition for shelf space is stifling, getting your product noticed is the first major task of packaging design. The design needs to be clear, enticing and quickly communicate the features of the product, but equally important, it needs to carefully communicate where the product sits in the market in terms of price versus perceived quality.  Having a pack design that looks high quality and high value will not necessarily convert into extra sales. Many demographics are looking for value over product quality, so a cheaper looking pack will often sell more products in these marketplaces.

Packaging design also has a number of legal obligations, such as listing all ingredients on food products, or adding health and safety information to chemical products. Customers also expect clear and concise instructions on the products usage so an informed decision can be made on its suitability. Packaging design is also important in how the packaging will protect the product in transit. Think of eggs. There is little point in designing packaging for fresh eggs made from Poly Bags when the packaging needs to provide a high level of product protection.

In many cases the packaging must also contribute to the display of the product at retail level. How will it sit on a shelf? How much shelf space will it take up? Will it be displayed using euro hooks? All these are considerations when designing product packaging.

Finally, and probably more important than ever is the environmental impact of the packaging. What is its carbon footprint? How sustainable are the resources used to make the packaging and how can it be ethically disposed of, recycled or reused?

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Why is Packaging Design so Important?

Product packaging plays an extremely important role in influencing the purchasing decisions of consumers. For many high value consumer products such as perfumes, the packaging itself is as important as the product within. The packaging design combined with what’s inside is the product.

When it comes to buying a product in the retail market, almost 70% of the consumer decisions are taken in-store at the point-of-sale. Therefore, packaging design has an extremely important part to play in sales success.

Each year, according to American company INC, 95% of new products fail. They state that the reason is most customers don’t have the time to compare the advantages and disadvantages of the products on the shelves, so they use a shortcut to make their decision. That shortcut is the product’s packaging. If the product packaging is not right, then product sales will not follow.

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Why Choose Piranha as Your Packaging Design Partner?

We have been lucky to work with some great brands over the years at Piranha, designing both consumer and trade packaging solutions. We have worked closely with B&M Retail, Yeomans Outdoor, CEF, Ponden Mill and Golden Wonder which has given us a great insight into consumer buying behaviour and enables us to deliver strong, impactful packaging solutions for our clients.

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  • Piranha first started designing packaging for CEF (City Electrical Factors) in 2001 and since then we have delivered countless packaging projects, both trade and consumer.
  • We have an experienced in-house design team able to swiftly turn around design concepts.
  • We specialise in both consumer and trade packaging design.
  • Strong management team overseeing all packaging projects to ensure deadlines are met.
  • A strong portfolio of successful packaging design projects and case studies across many industry sectors showcases our capabilities.
  • We can provide a one stop solution from initial creative concept to the delivery of the packaging or work with your suppliers.
  • We often work with our clients, preferred supplier of packaging creating print ready artwork.

Our Work

Packaging Design Examples from Piranha

We have been providing packaging design services here at Piranha since the company was launched in 2001. We have many creative and successful case studies showcasing the design work we have done and the results we have achieved for our clients’, businesses. Click the links to view examples of packaging design projects delivered by us which will give you an understanding of what to expect when working with Piranha.

How we Design Packaging that Creates Impact

When launching a new product, or revamping an existing one, it is critical the packaging design is right to make sure we do not add to the 95% of product launches that fail. At Piranha, we have a process we follow that vastly increases the chances of success.

Our Process

We Get to Know Your Demographic

Different demographics are looking for different things. They are looking for different features, different price points and different brand values. At Piranha, the first step is for us all to understand your demographics so the packaging design will appeal to the correct audience.

We Define the Product’s USPs

Understanding what makes your product unique is the next step in designing the perfect packaging. What are the unique features? What additional value does it provide? How do we differentiate value from the competitors? All these answers create a product picture and brief for the designers.

We Create Design Concepts for Consumer Testing

Once we all understand the challenge, we create visuals and mock-ups that can be tested on the target audience. This can be done by small, focused groups to ensure the packaging communicates what we want it to do.

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We Produce Initial Small Batch Runs

Following the process of customer testing, we arrange the manufacture of short run samples so the complete packaging concept can be fully tested prior to full manufacturing. This provides a final, low-cost test environment to ensure the design and physical protection of the packaging fulfils all the design objectives.

testimonials

“Piranha have been amazingly helpful over the years with both my restaurant business and now my food truck and wholesale business. They are incredibly good at what they do and have a fantastic team of friendly and professional staff. Highly recommended!!”

Claire Drysdale, Director - Brigston & Co

Packaging Design

Our Conclusion Here at Piranha

It is clear from all the resources available online, that when it comes to influencing a purchasing decision, especially in a busy retail environment, then packing design is the most important communication tool to convince a consumer to purchase your product over a competitor. If you are looking to launch a new product, you want to revamp an existing range, or you are concerned about stagnant sales figures, then the priority has to be the packaging design. As packaging has a dual purpose of protecting as well as promoting the product, then much of the packaging costs may be allocated to the protection and transport of the product, so there is an argument to say that the cost to produce badly designed packaging is simply the same as good packing, with the only investment being the initial design time. Therefore, the percentage cost of the packaging design investment is small in comparison to the overall finished product

Now is the time to start your packaging design project with Piranha. Call us today on 01772 888331 for a free consultation and start increasing your return on investment.

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