Why is Packaging Design so Important?
Product packaging plays an extremely important role in influencing the purchasing decisions of consumers. For many high value consumer products such as perfumes, the packaging itself is as important as the product within. The packaging design combined with what’s inside is the product.
When it comes to buying a product in the retail market, almost 70% of the consumer decisions are taken in-store at the point-of-sale. Therefore, packaging design has an extremely important part to play in sales success.
Each year, according to American company INC, 95% of new products fail. They state that the reason is most customers don’t have the time to compare the advantages and disadvantages of the products on the shelves, so they use a shortcut to make their decision. That shortcut is the product’s packaging. If the product packaging is not right, then product sales will not follow.