Why is Literature Design so Important?
Sales literature and the perceived quality of the services and products plays an important role in shaping and influencing the purchasing decisions of customers and potential clients; never more so than when buying high value products and services. The quality of the photography, the stock it is printed on, the level of technical information and how it is presented, along with tone of voice, can make the difference between a sale or sales enquiry and the client going to a competitor through lack of confidence.
How we Design Printed Material that Creates an Impact
When designing new sales literature, it is important the brochure or leaflet is designed perfectly for the audience, with clear marketing objectives and a plan of what information is to be included, and what information to leave out. At Piranha, we have a design plan we follow that ensures the final literature is designed to fulfil the sales objectives, marketing requirements and creative brief.