Why is brand design so important?
A brand is a product or a company’s personality. In the same way people are attracted to people whose personality they like and have an affinity with, people are also attracted to brands that communicate a set of ideals that they aspire to. Creating the right brand is as important as developing the right product or service and will have a huge impact on the success of sales or long-term company engagement.
According to BD Online, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
A brand encompasses the consumer’s complete experience with both the product and the company, which in turn provides the company with a strong market leverage tool. For example, Apple, built its brand on passion, innovation and technical style and it grew market share for meeting the wants and needs of modern consumers.