Amazon Sues 1,114 'Fake Reviewers' - Piranha Digital

Start Your Project with Piranha Today: Call 01772 888331

Amazon Sues 1,114 ‘Fake Reviewers’

By piranha

22nd October 2015

Amazon is making the news once again, this time because they are suing more than one thousand people for writing false reviews online.

On Friday, the company, which is one of the world’s most popular online marketplaces, filed a lawsuit against 1,114 unidentified people in Seattle, Washington.

It claims that these “false, misleading and inauthentic” reviews are extremely damaging to the company’s brand.

The 1,114 defendants are being referred to as “John Does” as they do not yet know who they are. These people have been offering a false review service for around $5, which is equivalent to £3.24, on Fiverr.com.

In its complaint, Amazon said; “While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand.”

“Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate.”

The company wants a cease and desist order for all 1,114 Fiverr users, as well as the information on the identities of each individual. If the defendants are found guilty, they will have to cover both damage costs and legal fees.

This isn’t the first time that Amazon has taken action in court over false reviews. Back in April, they sued four companies that paid people to write reviews which later appeared on Amazon’s website.

Fake reviews seem to be a problem that the company, and other businesses, will continue to face in the future. With the internet being such a big place, they will have a challenge on their hands if they want to catch out all of these types of reviews.

  • share

Have You
Read these?