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Radio Advertising

We Create Attention Grabbing Campaigns

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    About

    Radio Advertising Services from Piranha Digital

    At Piranha we have been planning, creating and delivering radio advertising campaigns for our clients for over 20 years. We can help you with all aspects of the campaign from identifying the best stations to target your customers to producing the final radio advert.  We will negotiate and purchase the airtime on your behalf and negotiate the best schedule to target the right listeners for your products or services.

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    Creative Radio Advertising

    Attention grabbing creativity is at the core of any successful radio advertising campaign and our in-house team have bags of experience to make sure your campaign catches the attention of the listener at a time they might be concentrating on something else. Everything from the creation of the initial concepts, to the production of the final advert is all completed and managed by our in-house team.

    Media Planning

    There are currently around 600 licenced commercial radio stations in the UK, so deciding on the best mix to get your message across can be a daunting task. With up-to-date access to all the latest media intelligence including the broadcast area, number of listeners, and demographics, all our radio advertising campaigns are thoroughly planned to ensure they reach the right audience at the right time with the lowest cost per 1,000 of your targeted customer groups. Careful radio media planning is just as important as the creative content when it comes to delivering radio advertising campaigns that work. Let us work together and plan your next radio campaign.

    Media Buying

    At Piranha we have strong buying power and will purchase the radio airtime on your behalf. As a recognised agency, we get preferential rates which we pass on to our clients. We are also in receipt of official agency discounts which guarantees you will not be able to buy media any cheaper yourself, plus you have the added benefit of tapping into our buying power and negotiating skills all without the worry of dealing with it yourself.

    How Much Does Radio Advertising Cost?

    Surprisingly not as much as you might think!

    As a very general rule, radio advertising media costs are based on a cost per 1,000 listeners Currently this is around £2 per thousand. For example, if a breakfast show has 250,000 listeners, then the cost to purchase 30 seconds of airtime will be approximately £500. if the night-time show has just 15,000 listeners, then the cost for a 30 second advertising slot would be just £30. As is the case with newspapers and magazines having to publish their circulation figures, radio stations must do the same with their listener figures, which are audited and published by RAJAR.

    The beauty of radio advertising is that packages can be put together to match any budget and as the production costs are relatively low, a small budget can go a long way. The one downside is radio advertising is often seen as a background medium, so frequency of message is KEY. A better response will be achieved if listeners hear your advert multiple times.

    Why Choose Piranha as Your Radio Advertising Partner

    Piranha is a full-service advertising agency dealing with most media channels. We provide a full-service solution which includes media research, media planning, media buying, creating the advertising concepts, producing the content and the final radio advert – everything you need for a successful campaign.

    More About Our Advertising Services

    • Full in-house team of advertising professionals with experience across many industry sectors
    • We have been providing fully integrated advertising campaigns since 2001
    • Strong experience of local and nationwide radio advertising
    • A dedicated management team overseeing all advertising projects to ensure the highest levels of creativity and ensuring all deadlines are met
    • A strong portfolio of successful radio advertising projects and case studies across many industry sectors showcases our capabilities
    • We can provide a one stop solution from initial creative concept to the delivery of the final radio advert.

    Start Your Radio Advertising Project with Piranha Today

    Starting your Radio Advertising project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our team will have a chat with you about your requirements. We may be able to provide a quick quote based on the outcome of the conversation, but we would prefer to arrange a meeting to learn more about your company and what your advertising requirements are.

    Now is the time to start your radio advertising project with Piranha. Call us today on 01772 888331 for a free consultation and start increasing your return on investment.

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