How Much Does Radio Advertising Cost?
Surprisingly not as much as you might think!
As a very general rule, radio advertising media costs are based on a cost per 1,000 listeners Currently this is around £2 per thousand. For example, if a breakfast show has 250,000 listeners, then the cost to purchase 30 seconds of airtime will be approximately £500. if the night-time show has just 15,000 listeners, then the cost for a 30 second advertising slot would be just £30. As is the case with newspapers and magazines having to publish their circulation figures, radio stations must do the same with their listener figures, which are audited and published by RAJAR.
The beauty of radio advertising is that packages can be put together to match any budget and as the production costs are relatively low, a small budget can go a long way. The one downside is radio advertising is often seen as a background medium, so frequency of message is KEY. A better response will be achieved if listeners hear your advert multiple times.