3 Reasons Your Business Should Be Using Bing Ads - Piranha Digital

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3 Reasons Your Business Should Be Using Bing Ads

By piranha

26th June 2017

Search marketing is important to every business, no matter what industry you work in. One mistake that many people make when investing in paid search, or PPC, is that they only advertise on Google AdWords. Bing makes up around 7% of the world’s search engine market share, meaning that if you aren’t advertising on the platform you are probably ignoring some of your customers.

Here are 3 reasons your business should be using Bing Ads.

Bing is cheaper

One of the biggest benefits to SMEs is that Bing ads are the cheaper option. CPCs, which is the cost you pay for each click, tends to be cheaper compared to Google AdWords. Your keywords can be up to 50% cheaper and because you are competing with fewer people, you should be able to get the best placement for your ads. When done right, your Bing Ads campaign will drive more traffic to your website for a lower cost, meaning that you can maximise profitability and get a better return on your investment.

You can import from AdWords

Thinking about starting Bing advertising but don’t have the time to set it up? One great thing about Bing is that you can import your existing AdWords campaigns. This handy feature allows you to copy over your campaigns quickly so that you can start advertising on Bing immediately. Microsoft has emphasised that not all the information will be transferred so you will need to check before you publish your adverts. However, the time taken to do this is significantly less than having to start from scratch.

It works well as part of your marketing mix

Most people think that they must choose between Google AdWords and Bing Ads, but this simply isn’t the case. We recommend that you split your budget between the two because this way, you can target customers that are using both search engines. PPC is an extremely useful tool for businesses and works well with other types of marketing, like SEO, content and social media. If you want to make sure that your marketing mix works, you need to make sure you include Paid Advertising, including Bing ads!

If you think it’s time to start using Bing Ads, we would be more than happy to help! We can set up, manage and monitor your campaigns, taking away the stress of having to do this yourself. For more information, please get in touch with our PPC experts by calling 01772 888 331 or emailing becreative@piranha-solutions.com.


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