news

March 2002

Piranha give bite to FireAngel

Piranha Advertising &ampl Marketing, one of the regions leading full service creative agencies, has recently won the National account to promote FireAngel, winner of the "Good Housekeeping innovation 2001" award.

Piranha beat off stiff national competition to secure the marketing account following a demanding creative and strategic pitch at FireAngels head office in the Midlands. The account, initially consisting of a national point of sale launch at retailers up and down the country including Pik'A'Pak, Curry’s and Homebase, will also be promoted to Housing associations, councils and hotel owners thanks to the addition of an anti-theft lock in collar.

FireAngel is being promoted via the use of self contained "isle end" dispensers, posters, counter displays product leaflets and Shelf wobblers, all designed by Piranha, to give the maximum impact to the products unique features at the point of purchase.

Sam Tate, Sales Director is delighted with the response from the promotion: "The display material has only just hit the stores, yet the increase in sales has been pronominal. The work Piranha put into the project has really made a difference in securing record sales for FireAngel".

FireAngel is a self contained, mains powered, Plug-in smoke alarm, which fits into the standard bayonet lighting fixture in the home, thus removing the need for additional batteries. It’s simple to fit, discreet, reliable and currently used by 16 Fire Brigades across the country.

Piranha is currently working on marketing strategies for the full range of FireAngel fire safety products, which will be in the stores soon. The FireAngel account is the 15th major new business gain for Piranha since the company launched on the 4th July last year.

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March 2002

Piranha has more tech bite

Piranha Advertising & Marketing, one of the regions leading full service creative agencies, based in the centre of Preston, has just appointed Graham Rushton as Technical Director.

Graham, who was educated at De Montford University, is an experienced Technical Manager with over 12 years experience in analysis, design and programming, working with companies such as Vertex and United Utilities.

Graham's appointment comes as a result of a number of recent substantial client gains in the technical and computing sectors for Piranha, the most recent of which is Xcedes, an Oracle database management company based in Manchester.

Grahams brief is two fold, firstly, to offer management support for the more technical of clients, and secondly to add greater technical depth to Piranhas multimedia and web site campaign capabilities.

Graham is delighted with the appointment: "I’ve kept an eye on Piranha’s work in recent months, and have been impressed by their creativity and sheer volume of new business gains" Enthusiastically he adds, "I am looking forward to the challenge of working with such a forward thinking and pro-active marketing company who are able to offer me the opportunity to expand my own ideas."

Graham is the most recent addition to Piranha. Further appointments in the design studio and in account management are planned in the next few weeks as the rate of business wins continues.